Thirty-One Gifts is coming soon to theaters across North America. The Columbus, Ohio-based company is unveiling its latest collection during special showings to be held Saturday in 275 cities.
The unique format is a means to promote the company’s spring/summer 2016 offerings and train independent sales consultants to sell the products. The 12-year-old company specializes in trendy and functional bags, home organization solutions and, following last year’s acquisition of Jewel Kade, artisan jewelry.
“This is the best, most exciting way to give our sales field the tools they need to find solutions for their customers’ personal, family and home organization and fashion needs, and more,” Cindy Monroe, Thirty-One Gifts Founder, President and CEO, said in a statement. “Our product premiere allows thousands to see the reveal of our new products and patterns at once, and to be able to share that information with their customers at home parties in 2016.”
Through its network of 85,000-plus consultants, Thirty-One Gifts generated revenue of $643 million in 2014. The company expects approximately 45,000 of those consultants to attend its mass product premiere at select theaters across the U.S. and Canada.