Bags, accessories and home décor company Thirty-One Gifts is partnering with Nationwide Children’s Hospital to launch Girls Take Flight, an initiative to support girls facing mental illness and behavioral health illnesses.
Through its charitable arm, Thirty-One Gives, the company will help to fund behavioral health research conducted by Nationwide Children’s, the nation’s largest not-for-profit freestanding pediatric healthcare system. Thirty-One said it already has collected $37,000 in personal contributions from its independent sales leaders. The company also pledged to donate all proceeds from its September “Gives Round Up!” program and make a contribution during its “Standing Strong for Her” initiative in October.
“Mental illness is a crisis for girls, and the statistics are staggering,” said Cindy Monroe, Founder, President and CEO of Thirty-One. “This initiative marks the first time Thirty-One Gifts will be supporting ground-breaking medical research, and we couldn’t be more excited about it.”
The Ohio company introduced Girls Take Flight during Thirty-One Conference, an annual salesforce meeting held this month in Columbus, Ohio, and Salt Lake City. The event featured a keynote speech by New York Times best-selling author Andy Andrews, who has championed the work of Nationwide Children’s Hospital. Thirty-One tied its new initiative to the message of Andrews’ popular book, The Butterfly Effect, which explores the ripple effect of small decisions.
“At Nationwide Children’s, we strongly believe in the butterfly effect of small gestures helping families we may never meet,” said Jim Digan, Nationwide Children’s Hospital Foundation President. “The generosity and advocacy of the independent sales consultants and customers will change lives for the better. We are humbled and honored to work with them on this vital mission.”
Thirty-One said it will equip its 70,000 consultants with resources to raise awareness and reduce the stigma of mental and behavioral health illnesses. The company also released a new thermal tote product printed with butterflies, which symbolizes the Girls Take Flight campaign and the hospital’s logo.