Thirty-One Gifts Launches New Latina Initiative, Expands Cultural Outreach

Columbus, Ohio-based Thirty-One Gifts recently announced that it has expanded its business presence and accompanying charitable outreach with a new multicultural initiative targeted toward Hispanics.

On Saturday, September 8, the company launched its Latina Initiative designed for both Spanish- and English-speaking Latinas in San Juan, Puerto Rico.

“We are opening our doors to the Latina market and we’re very excited to increase our presence in Puerto Rico, where we already have 55 independent sales consultants,” said Claudia Barceló, director of Multicultural Business Development, Hispanic Initiative, for Thirty-One Gifts.

The company also donated 500 welcome bags for families lodging at the local Ronald McDonald House. The bags included items such as blankets, coloring books, stuffed animals and toiletries, that will be used by families lodging at the Ronald McDonald House while their children are receiving medical treatment in the area. Several San Juan-area Thirty-One Gifts consultants also signed up to volunteer at the house during the coming year, in keeping with the company’s emphasis on giving back to the community.

“We thank Thirty-One Gifts for this donation and for encouraging their consultants to donate their time and talents to the Ronald McDonald House,” said Mariela Jorge, executive director, fundación infantile, Ronald McDonald Puerto Rico. “These gifts and support show the families who stay with us that someone cares about them and what they are going through. Our purpose is to help the parents worry less about day-to-day concerns so they can focus on the health and well-being of their children.”

At its annual convention in July, the company also introduced a new product line designed to appeal to a multicultural market and unveiled a redesigned fall catalog featuring increased Latina and African American presence in models and themes. The Thirty-One Gifts entire website is now available in Spanish, and the company is offering starter kits with business collateral in Spanish.

“Having diversity within our company is just one part of the story; how well that diversity works together is key,” Barceló said. “We believe diversity is a fact; inclusion is a choice we make as individuals and leaders.”

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