Thirty-One Gifts, a Columbus, Ohio-based custom handbag and tote company, has launched Baby by Thirty-One, an online-only collection of specially designed diaper bags and thermals with baby-friendly personalization options available. Other items include nursery décor and organization favorites.
“Moms have been using our Baby Product Line as baby diapers for years, and we’re thrilled to now release a full line of diaper bags, thermal bags, accessories and home décor to meet the needs of busy moms and families,” said Founder and CEO Cindy Monroe. “Mothers will find the style and functionality they’ve come to expect from Thirty-One in the new line of baby products.”
Thirty-One Gifts is launching the new line as it hosts 22 baby showers nationwide at Ronald McDonald House Charities (RMHC) locations throughout the U.S. and Canada for mothers whose babies are in NICU units. The first baby shower was held on March 26 at RMHC – Chattanooga, where Thirty-One was founded 15 years ago. The remaining showers will take place around Mother’s Day—from May 8 to May 17—in 15 states and two Canadian provinces: Tennessee, Pennsylvania, New York, Michigan, Georgia, North Carolina, Ohio, Texas, Florida, Connecticut, Nebraska, Oregon, California, Utah, and Alberta and Ontario, Canada.
Thirty-One Gifts has supplied 10,000 Baby by Thirty-One products for the RMHC showers. Many of the mothers staying at RMHC with babies in the NICU delivered early and haven’t had a baby shower, so the gifts help them prepare for their newborn.
RMHC is a nonprofit organization that Thirty-One Gifts supports in the U.S. and Canada through Thirty-One Gives, the company’s philanthropic initiative. To date, families have received more than 500,000 Thirty-One Gifts welcome bags at RMHC locations throughout the U.S. and Canada, and the company’s financial commitment has helped enable over 12,500 family nights.
Employees at Thirty-One’s headquarters volunteer at the local RMHC chapter in Columbus, Ohio, on the last day of each month with 31 days. The company also created a beauty salon at the house, sponsored a guest room and purchased an adjacent home for RMHC’s use.
Giving back is fundamental to Thirty-One, and through Thirty-One Gives, the company works to empower girls, women and families to lead purposeful, thriving lives. Since 2012, Thirty-One Gives has donated $100 million in products and cash to charitable organizations that share their mission.