Photo: Cindy Monroe appears on Baby Boomers in America with Morgan Fairchild.
Thirty-One Gifts CEO Cindy Monroe shares how direct selling is empowering a generation of women in this week’s episode of Baby Boomers in America.
The Lifetime show explores all aspects of the baby boomer lifestyle, with topics ranging from staying fit to planning for retirement. In a segment airing Saturday, Nov. 12, Monroe joins host Morgan Fairchild to discuss how women of the baby boomer generation are finding new career opportunities with direct selling companies, including Thirty-One Gifts, the bags, accessories and home décor company Monroe founded in 2003.
“Women have talents and gifts that get lost when they get busy raising a family and sending them off to college,” says Monroe. “We ask, ‘Where am I now, where are my gifts?’ We have so much we can accomplish; we can influence our communities, we can impact other women and we can create opportunities for ourselves.”
The Thirty-One Gifts salesforce includes more than 10,000 women age 50 and up. With a bit more life experience under their belt, these women make natural leaders and teachers for younger women within the company, says Monroe. Several Consultants share their stories in Saturday’s segment, which airs at 9 a.m. in each time zone on the Lifetime and Lifetime HD channels.
“I truly know that I am blessed beyond measure,” says Lynn M., a Thirty-One Consultant from South Carolina, who began her direct selling career in mid-life. “My children have said that watching me has helped them want to be their best selves. That’s the biggest compliment you can be paid as a parent—to have your children say they want to be like you.”
Monroe’s segment also will air Dec. 3 at 8:30 a.m. Eastern time on the Lifetime Real Women channel.