Cindy Monroe, Founder and CEO of Thirty-One Gifts, recently spoke to Upstart Business Journal about the 10-year-old company’s explosive growth, as well as some of the lessons that success has taught. Sales at Thirty-One surged from $100 million in 2010 to $718 million in 2012, positioning it as the No. 18 direct selling company in the world.
Thirty-One has experienced the highs and lows that accompany rapid growth within any company. Building a thriving salesforce of nearly 130,000 meant, at one point, imposing a six-month halt on new consultant sign-ups to ensure the company’s infrastructure could support the demand. Monroe shares some key practices that have enabled her to maintain her bearings and lead her team along the way:
- Selling the right product.
- Being a relationship business.
- Focusing on company culture.
- Evolving as a CEO.