Late last year I pulled up at a gas station to pay for gas and my credit card gets denied.
That’s strange I think to myself, there’s money in there. Moments later I get a call from my bank asking me if I had tried to make the following three purchases. Puzzled, I tell her none of them are mine, and that I was still in possession of my card. The customer service rep said the person who tried to make the purchases had a physical card with my number on it.
Thankfully, the gold chip that is embedded in my card didn’t allow the charges to go through, and for the time being halted the cybercriminal who somehow got my number. My experience is a drop in the bucket compared to the recent data breaches some of the largest companies in the world are facing today.
As we live more of our lives online, cyberspace has become a web burglar’s playground. No gold chip is going to stop organized hackers from getting what they want: customer data they can sell to the highest bidder. Our cover story tackles the danger to the direct selling industry, who are among the most vulnerable to cyberattacks, given the treasure trove of customer and distributor records all over the globe.
Our company spotlight this month is on Neora, formerly known as Nerium. So why the name change? The short answer is after seven years of expansion into new product categories, they had outgrown their previous name. “We feel like Neora better serves our mission than Nerium as a name did,” says Deborah Heisz, Neora Co-CEO.
In this issue we also take a look at how SeneGence survived the hypergrowth years, and what lessons every company can take in implementing their own growth plan.
Next, we have heard so much about the impact Amazon, e-commerce and the gig economy are having on our channel that it’s easy to forget that our channel’s biggest advantage is the conversations our distributors have with customers and future business partners. Be sure and read The Conversation Advantage starting on page 30.
Our team at DSN is laser focused on bringing you the most up to date and relevant content, so let us know how we are doing. Have an idea for a story? Shoot me an email at my address below. See you next month!