In the U.S., November is a traditional time of giving thanks, and here at Direct Selling News, our team is most thankful for you, our loyal readers. We recently invited our print subscribers to participate in a reader survey, and it was humbling to see the results. More than half of our respondents reported keeping each issue of the magazine for six months or more, and 92 percent said they have shared an article with a colleague. Many of you took the time to share your ideas for future coverage, and we appreciate each and every thoughtful contribution. If you know someone who would benefit from a subscription, please direct him or her to subscribe.directsellingnews.com. Most of our subscriptions are complimentary, which helps us fulfill our mission of serving executives and decision-makers within direct selling and network marketing as they seek to create a unique path to entrepreneurship for millions of people worldwide.
This month, writer Andrea Tortora wraps up a cover story series focused on strategies for success in three pillars of the direct selling channel: customer acquisition, recruiting and onboarding new independent salespeople and retaining direct sellers for the long term. The research process included a wide variety of companies, representing a range of products, sizes and approaches to sales, and identified the common practices driving growth and sustainability. It also served as a reminder that while direct selling can feel complex, at the end of the day, the foundation of success is simple: producing great products and services, empowering individuals who love them to share them with their personal networks, and helping those who are interested to begin doing this at scale. As Jim Rohn once said, “Success is nothing more than a few simple disciplines, practices every day.”
Also inside this edition, you’ll find feature stories on two Direct Selling News Global 100 companies, 4Life Research and Mannatech Inc., as well as an emerging company in the channel, ClaudiaG Collection, whose founder and CEO pulled her handbags and accessories out of boutique retail and into direct sales a year ago. On Page 76, Team National President and CEO Angela Loehr Chrysler shares her perspective on incorporating a rigorous approach to ethics in your business culture. As Chairwoman of the U.S. Direct Selling Association’s Ethics Committee, Chrysler is a champion for high standards in the channel and has issued an invitation to each of you to contribute your ideas. “We are all stronger, better and smarter together,” she writes, “so I encourage you to get involved in the discussions and actively participate when possible, sharing your thoughts on ethics and self-regulation.”
Thank you for your continued support for Direct Selling News, and enjoy this issue.
All the best,
Lauren Lawley Head
Publisher and Editor in Chief