In July, Tastefully Simple Inc. will introduce new product offerings that reflect a strategic shift for the brand. Leading up to the transition, the tasting party company has brought on new President and Chief Operations Officer, Nancy Dahl.
Dahl hails from photography giant Lifetouch Inc., where she held various management positions before serving as President and COO for the Lifetouch National School Studios division. Based in Minneapolis, LifeTouch is a $1.2 billion company that ranks among the five largest ESOP companies in the U.S. Dahl sits on the board of both corporate and nonprofit organizations, including the Greater Twin Cities United Way, Dunwoody College of Technology, and the Family, Career & Community Leaders of America (FCCLA).
“Nancy is passionate and inspiring, with strong collaborative leadership skills. She is vigilant about developing people,” Tastefully Simple CEO Jill Blashack Strahan said in a statement. “In addition to being an amazing culture fit, she is an innovative catalyst who provides crystal clarity in identifying priorities and has high standards of excellence. I am honored to have Nancy on our team.”
Tastefully Simple said its forthcoming collections will feature easy mealtime and entertaining options, along with tools like recipes, menu planners and grocery lists. The 20-year-old brand currently markets individual gourmet food products and hosts freezer meal workshops in addition to its social tasting parties.