Tricia White, DSN Publisher, recently sat down with Susannah Schofield OBE, the Director General of the UK DSA. Susannah generously shared their experiences with negative media attention and the actions they took to turn the situation around. There are lessons for every direct selling company here—tangible takeaways and fresh perspectives that are applicable to every company and market around the globe.

The UK Direct Selling Association (DSA) celebrated its 60th anniversary with an event in Warwickshire, UK. The event gathered more than 200 international delegates, corporate teams and independent sellers for presentations and awards.

In my role as the Direct General of the Direct Selling Association UK, I’ve noticed several interesting trends in the evolving direct-to-consumer channel. Here is my perspective on what’s shaping the future of the sector, from hyper-personalization to the rise of socially conscious shopping.

Unconscious bias refers to the attitudes or stereotypes that affect our understanding, actions and decisions. These biases are often automatic and unintentional, influencing how we perceive and interact with others based on characteristics such as race, gender or age.

Generation Z: they reflect the future of our industry and very soon they will be entering into our place of work, and we must be prepared. Those born roughly between the mid 1990s and early 2010s, are motivated by a variety of factors that reflect their unique experiences and the socio-economic landscape in which they have grown up.

Direct selling University’s Fall Event (DSU) was a landmark gathering for the direct selling industry. Hundreds of executives from over 120 different direct selling companies attended, and the event was a remarkable showcase of cutting-edge insights, invaluable networking opportunities and actionable strategies.