We’ve all seen it countless times, inside (and outside) the channel—companies that take off like a rocket ship but then struggle to maintain that momentum, unprepared and indecisive when faced with the realities of rapid growth. But then there are the companies that take off like a rocket ship and then figure out how to maintain a respectable cruising altitude. They face challenges and obstacles to be sure, but they set an ambitious trajectory to success and stay right on course.
Direct selling has several of these up and comers right now—young companies with solid leadership, innovative products and serious momentum. We explore their stories in this month’s cover story. We also get practical tips on surviving and thriving in hyper growth by one of the channel’s most inspiring young Founder/CEOs, Jesse McKinney of Red Aspen, plus insights on the importance of corporate culture for young companies from renowned industry expert Paul Adams.
We’ve also included an excerpt from this month’s Iconic Insights podcast where our host Heather Chastain interviews the always entertaining Rita Davenport. As well as a spotlight on Market America and a look at how DTC referral programs provide a blueprint for direct selling success.
DSN remains your daily resource for global news impacting the direct selling channel. If you haven’t yet, make sure to sign up for the weekly dashboard email which delivers a week’s worth of news in a quick 15-minute read each Sunday. You can also sign up for free text alerts by becoming a member of our VIP Community where you’ll always get the channel’s top stories first and fast.
We invite you to make plans to join us in October for the Fall DSU executive educational event. Our second DSU of the year will be back with both in-person and virtual options available free of charge October 6 and 7, 2022 in Irving, Texas. You can register now at dsu2022.com.
We also just had our first-ever DSN members-only workshop with Jason Dorsey in July. It was the kind of unique, limited-access event our member companies can utilize to grow forward. I invite you to consider becoming a member of DSN. Read about the benefits and find out more information.
All the best,
Shelley Rojas | Publisher & Chief Brand Officer
From the August 2022 issue of Direct Selling News magazine.