From the May 2021 issue of Direct Selling News magazine.
WHAT AN EXCELLENT TIME IT IS to be looking at the positives and examining what it means to be a part of the direct selling channel. A huge thank you to all who tuned in for our second virtual Global Celebration. We had a night of awards, rankings and messages to inspire.
Speaking of messages to inspire, I truly hope you could attend our recent Direct Selling University where more than 40 speakers delivered messages to educate and inspire. A complete wrap-up of the Global Celebration and Direct Selling University will be in our June issue.
Spring is a time of renewal and growth, and we have both at DSN. Our print issue has a refreshed look and format. Our website launched a new look created to get you the news you need in a dynamic and user-friendly place. Our homepage will show you the latest news and information. Click on READ to select the articles and information you need to know. LISTEN & WATCH takes you to our growing video and podcast collections, where you can learn from industry peers. Our ATTEND features event information. ACHIEVE is where you will find the articles and information on our Global 100 lists, Bravo Awards, Customer-Centric Recognition program, Best Places to Work and our latest Legends recipients. RESEARCH will lead you to the Digital Momentum Index, Stock Watch and Stock Ticker. Our DSN Dashboard, our weekly newsletter, launched a new look in April and continues to highlight the news from the past week. We strive to provide the news you need and be the name you trust.
This issue of DSN focuses on the renewal that took place in seven direct selling companies. Check out the stories from Herbalife, Le-Vel, Nature’s Sunshine, Princess House, Prüvit, Total Life Changes and USANA. These industry leaders take a brief, retrospective look inside their companies during a year like no other.
Industry veteran, Paul Adams, shows us how while Simple is Hard it is also incredibly important for success. Truly compelling messaging is told in a way that people understand. Appealing and compelling—yet simple. Simple is Hard can be found on here.
How to gather the right e-commerce customer information and make it work for you is the focus of our second feature article, Meaningful Data Rules, by Noah Westerlund and Heather Martin. Data can help you build better relationships with your customers. inCruises have their sights set beyond the horizon, and you can check out their story here. Learn how even in the midst of a challenging year for the travel industry, inCruises saw consistent growth.
The Happy Co. is also feeling refreshed and reenergized with their new name and brand refresh. “We have been presented with a unique opportunity; our rapid growth combined with the leadership of our remarkable Brand Partners has enabled us to impact millions of people around the world in a very positive way,” states Bo Short, CEO of Elevacity Holdings, LLC and Elevacity International Holdings, LLC.
At Direct Selling News, we endeavor to be a source, resource and thought leader for the entire direct selling channel. So, if you have a suggestion, a need or an inspiration to share, please reach out. We would love to hear from you.
All the best,
Patricia White
