Southwestern Family of Companies recently announced the promotion of Kristi Anderson to vice president of marketing, a newly created position for the family of companies.
In addition to leading a new team to create and execute marketing strategies and campaigns, Anderson will continue her involvement with the new business development team alongside chief executive officer Dustin Hillis, chairman of the board Henry Bedford, executive vice president and treasurer Cindy Johnstone and vice president and corporate controller Beth Jackson. As part of this team, Anderson will help the company integrate and develop new businesses as they are welcomed into the Southwestern Family of Companies.
“Kristi has helped Southwestern Consulting take its marketing efforts to the next level by redesigning the CRM functionality and crafting automated marketing campaigns for prospects. Additionally, she led the rebranding efforts for the entire family of companies and launched many new and updated brands and websites – all the while managing and growing the marketing team,” said Hillis. “We are excited to have Kristi apply the skills, dedication and focus that have helped Southwestern Consulting grow over the past three years, with her at the helm of the marketing department, on a larger scale with the entire global family of companies.”