The Direct Selling Association of South Africa reports positive growth of 12.4 percent in 2012 for the country’s direct sales industry. DSA SA Vice-Chairman Ernest du Toit talked to SABC News program Morning Live about why the industry has continued to grow an average of 10 percent over the past 3 years, even as South Africa’s economy has undergone a recession.
Du Toit attributes much of the industry’s job-creating power to the inclusive nature of the direct selling opportunity. “The industry creates job opportunities for everybody, irrespective of your race, your color, your creed, your gender or your limited education,” du Toit said.
The opportunity to earn additional income in a tough economy, while also developing personal and professional skills, has attracted 1.4 million South Africans to participate in direct selling. Du Toit also explains the DSA SA’s role in the regulation and oversight of its 36 member companies.