Home parties and wine make a fine pairing, at least to producers like Boisset Family Estates, which recently began distributing its vintages through Boisset Wine Living Ambassadors.
Direct selling presents an attractive distribution model to small, boutique wineries that produce a fraction of the cases supplied by larger mass-market brands. These small producers build their sales primarily through relationships within the wine community.
Boisset joins companies like WineShop At Home and The Traveling Vineyard in turning the relational aspect of the business into opportunity for wine enthusiasts. WIV Wein International, based in Germany, describes itself as an “ambassador for the culture of wine” and currently ranks as the No. 25 direct selling company in the world.
Technology has not only enabled winemakers to simplify inventory and shipping processes, but also connect directly to consumers through digital tools. Direct sales is one way producers are leveraging this shift to bypass a middleman distributor and deliver their product to consumers.