Jewelry maker Silpada Designs is moving into its first new product category with a forthcoming accessories collection. The line of handbags, wallets and scarves will appear in Silpada’s fall catalog, alongside the brand’s signature sterling silver and brass jewelry.
“We’re thrilled to enter a new category and give women even more reasons to feel beautiful,” Co-CEOs Kelsey Perry and Ryane Delka said in the company’s release. “The expansion into accessories is a natural fit that will help us achieve our goals of expanding Silpada’s reach and empowering more women to build lives they deserve.”
Perry and Delka are second-generation leaders of the family-owned business. Silpada’s founders sold the business for $650 million in a July 2010 deal with Avon Products Inc., but bought it back three years later for $85 million as Avon took measures to stabilize its North America business.
The new product offerings are part of Silpada’s strategy to build a family of brands that appeals to both millennials and baby boomers. The company said it plans to expand the accessories line by the end of the year.
