Seldia, an association representing the interests of direct selling companies in Europe, has named a new Executive Director, Katarina Molin, ahead of its European Direct Selling Conference on Oct. 7 in Brussels, Belgium.
Molin, a native of Sweden, hails from the Association for Beverage Cartons and the Environment (ACE), where she served as Director General. Her EU policy and communications experience also includes the role of Environmental Strategy Manager for Hewlett Packard and work as a policy adviser in the European Parliament.
“I am delighted to join Seldia,” Molin said in a statement. “I look forward to actively engaging with EU policymakers and other stakeholders to showcase the contribution and relevance of responsible direct selling within the EU jobs and growth agenda.”
Formed in 1968, Seldia now counts 28 European direct selling associations as members. Molin will manage the organization’s office in Brussels and oversee Seldia’s strategy for advocating direct selling at the European level.