International fragrance company Scentsy, Inc. recently announced that as of September 1, it will raise money, support and awareness for the American Heart Association in the U.S., the Heart & Stroke Foundation in Canada and World Vision in Europe, Australia, New Zealand and Mexico.
“We are launching our ‘Warm the Heart’ movement with approximately 110,000 passionate, giving Scentsy Consultants globally,” said Scentsy President and Co-owner Heidi Thompson.
Each catalog season, Scentsy creates and features a product specifically to benefit charity. This season features the Share Your Heart Mini Warmer, which is decorated with delicate white porcelain hearts. A portion ($7) from the sale of every Share Your Heart Mini Warmer will be donated to help fight heart disease and stroke research in the U.S. and Canada, and to help families in other parts of the world lift themselves out of poverty.
“We also realize that generosity is more than just giving money,” added Thompson. “Our reach is wide and we are challenging Consultants to get out and volunteer to make their neighborhoods and communities a better place. Can you imagine the impact if each of them gives for one day or even one hour?”
Since 2010, Scentsy has donated more than $9.7 million to charities around the world. The Share Your Heart Mini Warmer is currently available through Scentsy Consultants.