LifeVantage Corp. has tapped marketing strategist Ryan Goodwin to serve as Chief Marketing Officer, rounding out the executive team assembled by CEO Darren Jensen, who joined the company in April.
Goodwin joins Chief Sales Officer Justin Rose, who came on board in July, and Chief Financial Officer Mark Jaggi, who followed in August.
As an entrepreneur and creative director, Goodwin has helped a wide range of companies build successful brands, both inside and outside the direct sales channel. In 2003 he co-founded Struck, a full-service creative agency with offices in Salt Lake City, Los Angeles and Portland, Oregon. Serving as Executive Creative Director of Struck, Goodwin headed up the agency’s creative work for clients such as Volkswagen, Nintendo and Gatorade.
“When it comes to CMOs, there are those who are managers, and there are those who are thought leaders and are truly revolutionary in the way they think,” Jensen said in a statement. “Ryan is one who sees things in a different way than others see things.”
Under Goodwin’s leadership Struck garnered numerous awards, including 2011 Small Agency of the Year from AdAge, a Cannes Lion from the Cannes Lions International Festival of Creativity, Gold Pencils from the One Show, FWA Site of the Year 2006 and others.
“After careful scrutiny of the LifeVantage community, it is clear to me that there is something truly unique here,” said Goodwin. “I believe my skill set perfectly complements the future direction of LifeVantage and our products. Darren brought me here to implement new ideas—things that have never been done in this industry. Consider the ruckus started.”