After seven years of business, Rodan + Fields is venturing beyond U.S. borders into Canada. The brand outpaced its competitors in 2014 to become the fastest-growing premium skincare company in the U.S., according to a study by Euromonitor International. Rodan + Fields is looking to build momentum with its first market expansion into the rapidly growing Canadian skincare market.
Rodan + Fields has grown to more than $300 million in annual revenue since Dr. Katie Rodan and Dr. Kathy Fields, creators of the popular Proactiv skincare brand, launched the company in 2008. The company’s targeted skincare regimens have driven high double-digit compound annual growth.
The Canadian launch is the first step toward further global expansion for Rodan + Fields, says President and CEO Lori Bush. “Our Canadian initiative not only addresses the demand for our products from our neighbors to the north, it validates the foundational infrastructure that will enable us to effectively extend our business model beyond North American borders.”
Rodan + Fields Canada is offering select skincare regimens, as well as its REDEFINE AMP MD and Macro Exfoliator tools, featuring the brand’s patent-pending technology. The company’s formulations, specifically designed to treat sun damaged and aging skin, target a growing segment of Canadian consumers. Euromonitor International reports that in 2012 sales of anti-aging products increased by 9 percent, faster than any other segment of the country’s skincare market.