Rodan + Fields, the San Francisco-based skincare company founded by Drs. Katie Rodan and Kathy Fields, announced the appointment of Elisabeth Charles as Chief Marketing Officer.
Charles brings more than 25 years of experience scaling and managing international, high-growth companies and driving marketing campaigns for large brands. Most recently, she was the Senior Vice President, General Manager of Old Navy Outlet, following CMO roles at Old Navy and Athleta.
“Elisabeth’s strong track record as a marketer and strategic business leader make her a terrific addition to our leadership team,” says Diane Dietz, CEO and President of Rodan + Fields. “Her breadth of experience building successful global brands will propel Rodan + Fields forward during our next phase of growth as we strive to be the No. 1 skincare brand in each market we serve.”
“Rodan + Fields’ innovative products, disruptive business model and passionate brand advocates have resulted in unprecedented growth,” said Charles. “I look forward to building on the brand’s tremendous momentum and leveraging the opportunity for Rodan + Fields in the global skincare market.”
At Rodan + Fields, Charles will drive strategy and vision for Brand Marketing, Creative and Consumer Loyalty. She will spearhead consumer engagement, marketing for product launches and global campaigns, and drive forward the brand’s digital marketing strategy.
Prior to her work at Athleta, Charles was CMO at Petco. Previously, she held senior marketing roles at Victoria’s Secret and Taco Bell.