As it marks 25 years in business, RBC Life Sciences Inc. is appointing a new vice president to carry the company’s marketing efforts into the future.
The health supplement maker has promoted Carolyn M. Rachaner, N.D., to Vice President, Marketing and Product Development. As the daughter of company founder Clinton Howard, she brings unique insight into the mission and culture of RBC Life.
The promotion formalizes a role Rachaner has filled for several months, according to CEO Steve Brown. “She has dedicated her full-time effort and then some over the past year as we have developed new sales and marketing strategies for RBC Life. As part of this new strategy, she has been responsible for the development and launch of new products, new product packaging, new sales programs and new sales tools.”
Rachaner has been on staff more than 15 years, developing a number of the company’s health products and coaching customers on proper nutrition and supplementation, while also running her own nutritional consulting practice. Outside the company, Rachaner, who holds a doctorate in naturopathy, has completed more than 150 study hours in applied clinical nutrition through Parker College of Chiropractic.
As vice president, Rachaner will play a key role in company-wide initiatives planned for 2017, including the launch of a new website, fresh product packaging, an expanded social media strategy and enhanced salesforce training.
