Pure Romance announced it is “shifting away from a multi-level sales model” in favor of an omnichannel approach. This decision is part of a larger strategy to unify user experience across all channels and touchpoints, including its consultant base and website. The company stated that it expects this new model will “improve and modernize the customer experience” and “better meet the demands and expectations of today’s consumer while maintaining its commitment to the mission on which Pure Romance was founded.”
The company emphasized its commitment to continuing to invest in its distributors.
“For 30 years, Pure Romance has been a pioneer in the sexual wellness industry, providing education, resources, and best-in-class products to our customers,” said Chris Cicchinelli, Pure Romance Chief Executive Officer. “This next chapter is a continuation of that legacy and will allow us to focus on improving our customer experience to make it as personalized and seamless as possible. We know it’s important to update the way we sell our products so we can best meet the shifting demands of consumers–including how they choose to shop. We are grateful for our talented team of employees and consultants who are embracing this advancement and remain dedicated to the mission of our business.”