U.S public direct selling companies are enjoying a profitable year through the first nine months of 2018.
Four billion-dollar companies—Herbalife Nutrition (up 11%), Nu Skin (up 23.7%), Primerica (up 13%) and USANA (up 14.9%)—are on track to surpass net sales from 2017. The other billion-dollar US company, Tupperware, is experiencing lower than usual sales for the year (down 6.2%).
Of the other public companies, two have already surpassed 2017 totals. Medifast, parent company of OPTAVIA, has achieved $355.1 million through the first nine months, surpassing its 2017 total of $301.6 million. Medical Marijuana Inc, parent company of Kannaway, has achieved $44.3 million in the first nine months—up from $17.5 million in Q3 of 2017—thanks to the booming cannabidiol (CBD) market.
Two companies with fiscal 2018 calendar years already ended both surpassed 2017 totals. LifeVantage achieved $203 million in 2018 compared to $200 million in 2017. Educational Development Corporation, parent company of Usborn Books & More, achieved $111.9 million, up from $107 million 2017.
Avon Products Inc., established in the US but now headquartered in London, is up slightly (2.4%) from the first three quarters of 2017.