Financial services firm Primerica Inc. has selected Indianapolis as the site of its next salesforce convention, a biennial event slated for June 2017.
The Georgia company has more than 110,000 life-insurance licensed representatives across North America, and it expects about 50,000 of them to attend the three-day convention. The main event will take place at Lucas Oil Stadium, home of the NFL’s Indianapolis Colts, with smaller breakout workshops and seminars to be held at the Indianapolis Convention Center.
“The city has everything we look for in a meeting venue: a beautiful, accessible downtown with a wide assortment of hotels and restaurants; a central location with an exceptional airport; and world-class meeting facilities,” said Glenn Williams, Primerica CEO. “We’re confident that Indianapolis will help us deliver an unforgettable four days for everyone in attendance.”
Primerica welcomed about 40,000 to its 2015 Convention in Atlanta. The meetings are an opportunity to inspire and educate representatives, who sell the company’s term life insurance, mutual funds, annuities and other financial products. The 2017 Convention also will celebrate the 40th anniversary of Primerica’s founding.
According to Leonard Hoops, President and CEO of Visit Indy, the event will generate more than $34 million in economic impact for Central Indiana. “We look forward to delivering an exceptional experience for attendees, one that is on par with Primerica’s own superior customer service,” said Hoops.
Indianapolis, which hosted Super Bowl XLVI in 2012, has developed extensive infrastructure friendly to large-scale events like Primerica’s Convention. In 2014, USA Today readers named Indiana’s capital the No. 1 convention city in the U.S.