Financial services firm Primerica recently sponsored the world’s largest Relay for Life event in its home state of Georgia. With the theme of “Sowing Seeds of Hope and Cultivating a Cure,” the company raised more than $80,000 to help fight cancer and support survivors of the disease.
Relay for Life is an American Cancer Society initiative that brings communities together in an overnight fundraiser walk. Because “cancer never sleeps,” team members take turns walking throughout the night. Each year the event raises more than $400 million in support of cancer research and services.
Primerica served as a Presenting Sponsor of the 2014 Relay for Life of Gwinnett County, home of the company’s international headquarters. Employees from Primerica’s corporate office formed 15 teams and coordinated a variety of fundraisers leading up to the event.