Primerica’s African American Leadership Council (AALC) kicked off its 15th annual conference on Friday in Orlando, Florida. The term life giant estimates that 3,000 representatives will attend the three-day event.
The AALC consists of top leaders among Primerica’s African American representatives, and in the lead-up to the 2015 Primerica Convention in July its annual meeting will provide mentoring, training and recognition focused on the African American market. A 2012 report by Nielsen estimates that the collective buying power of African American households in the U.S. will reach $1.1 trillion this year.
“From its simple beginnings in January 2000, the AALC has grown into a significant force within Primerica,” Primerica Senior National Sales Director and AALC Co-Chairman Ivan Earle shared in a statement. “Our mission remains the same today as then: Empower African Americans in Primerica with leadership and resources to establish a legacy of financial independence through entrepreneurship.”
The AALC conference builds on the strong momentum Primerica has experienced in the first quarter. In the company’s release, incoming CEO Glenn Williams reports that sales, recruiting and licensing numbers are all up in the first two months of 2015 versus the prior year. In the same period, Primerica has seen a 9 percent increase in salesforce cash flow.