The all-in-one digital app for today’s mobile direct selling business
Direct selling industry continues to evolve into the digital realm while maintaining the relationship-building foundation that has always made the business model so effective. Today’s direct sellers learn to incorporate digital sales and marketing tools that match today’s customer experience. They want to leverage cutting-edge yet user-friendly technology that empowers them to control how they work, when they work and sometimes more importantly, when they don’t.
The NOW App, developed by SUCCESS Partners, is an all-in-one digital tool that empowers today’s direct seller to build a duplicatable business from anywhere on their own terms. From distributor onboarding to social media marketing to lead generation to customer conversion, direct selling companies are mapping their entire selling system onto the app.
The Power of Connection
Publishing effective social content native to the social platform doesn’t come naturally to most people. Yet, it can be highly effective in generating a genuine following online that can be converted to customers or new members. The NOW App features a media library loaded with ready-to-post, compliant content that can be regularly updated with fresh and relevant messaging. These assets are customized to specific social platforms, taking the guesswork out of sizing and social relevancy. Users can even toggle between different languages.
Potential leads can be sent to targeted landing pages that market specific products or even the business opportunity. These easily updated pages are linked to the full conversion and email marketing funnel built into the app.
How does “the fortune is in the follow-up” philosophy translate to an all-in-one digital marketing system? The NOW App empowers direct sellers with a complete lead communication and customer relationship management system. Customer contact info and contact history, retargeting campaigns, and follow-up prompts and reminders maximize engagement.
Individuals who eventually order products through the follow-up system order an average of 33 percent more product than those who don’t come through the system. The same individuals are roughly four times more likely to enroll as a distributor compared to people who do not go through the same follow-up system.
Businesses that incorporate a sampling system can map that system onto the app, allowing direct sellers to send out and track product samples without having to load up on inventory in a “purchase as you go” method. They can even earn credits to cash in for more products or samples. App users report a 30 percent conversion rate (on average) using the sampling system.
All-in-one training and onboarding can be conducted right on the app, giving new direct sellers a step-by-step experience that’s customizable to their achievement level. Clear, attainable goals help them to take consistent action and keep the business top of mind. The app sends notifications and reminders to encourage users to complete the next steps. Corporate event calendars, training, conferences and other announcements can be incorporated as well. There’s no need to manage multiple platforms in order to stay connected.
Creating an online shopping atmosphere that matches today’s online customer behavior is critical to sustainable success. The NOW App’s automated sampling and buying system allows direct sellers to send samples on demand, track orders and trigger drip campaigns. Up-to-date coupons and other special offers can be applied at any time, which lets customers try products in a no-pressure approach.
Interactive video shopping experiences can be launched from the app and connect directly to Facebook. Potential customers can browse products, ask questions, and then add products to a shopping cart. These experiences help communicate value and demonstrate products while keeping direct sellers in front of their audience. It also helps build relationships even if viewers don’t purchase anything. Each video session has insights and analytics that provide valuable info to help shape future content.
In-app shopping tracks engagement analytics and features instant repurchasing by securely keeping customer payment method on file. Shopping cart reminders help drive sales and track customer activity. Companies that couple an initial purchase with a special offer, like free shipping or a certain percentage off, generally see better results than those who do not. DSN
Case Study #1
One client reported that when compared to the company average, independent distributors enrolled through the sampling program:
- Averaged 26 percent higher retention over a 6-month period
- Order 16 percent more frequently
- Spent 29 percent more
- Enrolled 34 percent more distributors
- Enrolled more consistently, with 344 percent more enrollers over a 6-month period
Case Study #2
Truvy, an innovative wellness and fitness company, began implementing the NOW App through the spring and summer of 2020. They wanted to simplify and streamline their customer checkout process and improve the overall customer shopping experience. The company had its best year with compounding growth month over month.
“Our direct sellers love the app,” says Travis Davis, Truvy’s Marketing Director. “The platform provides leading innovation and incredible customer service. They have truly partnered with us, and we are excited to continue our exceptional growth together.”
Here are some results Truvy experienced from May through August 2020:
- 230 PERCENT revenue growth
- 22,467 NEW USERS engaged on the platform
- 358 PERCENT increase in customer acquisition
- Five-star customer rating
From the June 2021 issue of Direct Selling News magazine.