Plexus Worldwide led a Strong in Pink initiative in October, supporting breast cancer research and advocacy in honor of Breast Cancer Awareness Month. A portion of the proceeds from the sales of its Strong and Brave Bundle and the Strong and Brave Bundle Plus benefited this Strong in Pink initiative.
Much of the donations and more than 900 Breast Chek Kits—the first product developed by the company—were given to the Cancer Support community of Arizona, with additional donations benefiting support charities across the country, including Cancer Support Community Los Angeles, Cancer Support Community Central Ohio and Gilda’s Club Middle Tennessee. In total, Plexus donated more than $100,000 in monetary and in-kind donations.
“Too often we overlook the emotional toll that cancer takes on patients,” said Gene Tipps, Plexus Worldwide Chief Executive Officer. “Cancer Support Community Arizona and other similar charities provide vital services that have a profound effect on the health and well-being of people who have received a cancer diagnosis or are in the midst of treatment.”
To date, the company has donated more than $400,000 in monetary and in-kind donations to breast cancer organizations.