Photo: Larry Cantrell, new President of TraVerus Global.
At its recent 2017 National Leadership Conference in Las Vegas, Allen-Texas-based Paycation announced its global expansion strategy and the new executive who will be leading the charge as President, Larry Cantrell.
TraVerus Global Inc. was introduced as the new parent company of Paycation Travel, Xstream Travel and Xstream Holidays. These entities will continue to operate under the TraVerus Global brand as the company’s travel and leisure division. Bachar Nutrition will be added as a health and wellness division; Success Training Institute (STI) will operate in conjunction with the other businesses as a personal development division.
Cantrell is a 30-year veteran of the direct selling industry. His experience includes the founding and successful launch of two direct selling companies as president and CEO. He has been active with the U.S. Direct Selling Association for more than 25 years, and has served on various committees such as Governmental Affairs Committee, Ethics Committee and International Committee. In the early 1990s, Cantrell was influential in lobbying various senators and congressmen for the passage of the Dietary Supplement Health and Education Act.
Cantrell’s extensive knowledge of the development, branding, distribution and international expansion of more than 50 nutritional strategies is one of the many reasons TraVerus Global has entrusted him with the presidency. “We have been courting Mr. Cantrell for months and we are humbled and honored to have him serve as our President,” said David Manning, Founder and CEO of TraVerus Global and its subsidiary companies. “Few individuals have attained his level of accomplishment, and we are delighted that he has chosen to call TraVerus Global home.”