Seldia, the European direct selling association, recently announced that industry veteran Paul Jarvis has been elected chairman.
Originally a banker, Jarvis became involved in direct sales in 1995 when he supported the launch of a direct sales company in Russia. In 2012, he participated in the launch of Organo Gold, and since 2016 has served as COO of the Juice Plus Company, leading its EMEA strategy.
As Seldia chairman, Jarvis will focus on working with the European Commission and other relevant EU stakeholders to ensure a favorable legislative environment for the sector; promoting the industry to a younger generation as a viable Uberesque opportunity; and harmonizing the national direct selling associations and modernizing their functioning towards digital technologies.
Jarvis succeeds Thomas Stoffmehl, who helped Seldia develop new communication tools and helped to strengthen the internal structure of the association.