Each year, the Direct Selling News team works with companies around the world on this special project, and it has become our signature research endeavor. The goal from the outset of the project 11 years ago was to foster a greater level of transparency within the direct selling community, in turn supporting its growth as a channel for distributing goods and services while simultaneously promoting entrepreneurship.
Since the live event of the 11th annual DSN Global 100 Celebration in Dallas was canceled due to the COVID-19 pandemic, we presented a special video broadcast on our website on the evening of April 1. We appreciate all of you who tuned in from all over the world. We were thrilled to receive notes and texts from many who were happy to see that we continued the event, even if it was done virtually.
We are especially grateful to the many gracious sponsors who stepped up to make our 11th annual Global 100 Celebration a huge success!
The DSN Global 100 had previously listed 100 companies, ranging from $60 million to over $10 billion in revenue each year. This year the 2020 list took on a new look, acknowledging 50 companies achieving more than $100 million in revenue for 2019. This was due to the many factors putting pressure on our channel over the past few years, and we knew a reevaluation of the list was necessary. The purpose of the Global 100 list remains the same: to showcase the true impact of this channel on people’s lives as well as the economic impact direct selling companies make on the communities they serve.
At our Global 100 Celebration, we also had the opportunity to present some special recognition:
- Best Places to Work in Direct Selling — See the 11 honorees on page 63
- Bravo Growth Award—OPTAVIA saw sales increase from $301 million in 2017 to $501 million in 2018 to $713 million in 2019—$200 million growth in each of the past two years.
- Bravo Leadership Award—We presented two awards for leadership. The first went to Orville and Heidi Thompson, Co-Founders and Co-CEOs of Scentsy.
- Bravo Leadership Award—The second award went to Carl Daikeler, CEO of Beachbody.
Check Out Our Digital Version of DSN
Given so many are now working from home, we have made the magazine available online to complement our printed issue. For a link, go to the home page (halfway down) on DirectSellingNews.com.
All the best,