Newly minted Direct Selling Association member Origami Owl has appointed former PepsiCo executive Brett Blake to serve as its new CEO.
The position has remained vacant since former chief executive Robin Crossman exited Origami Owl a year ago. In the interim, the customizable jewelry brand made its international debut with the launch of its Canadian business.
Blake’s diverse career has included leadership positions at several direct selling companies. He currently serves on the board of directors for Beachbody LLC, where he formerly led the brand’s Team Beachbody direct selling division.
“Blake brings a wealth of knowledge and is a highly accomplished executive with more than twenty years of experience in diverse industries including jewelry and fashion,” Origami Owl Co-Founder Chrissy Weems said in a statement. “With an incredible field of Designers, an exceptional sales team and a new CEO, we have a solid foundation in place and we are well-positioned for growth and success.”
Then 14-year-old Bella Weems founded Origami Owl in 2010. In 2013, the Living Lockets seller achieved annual revenue of $233 million, an industry-leading 870 percent increase over the prior year. Last year, revenue climbed to $250 million, earning Origami Owl the No. 60 rank on the DSN Global 100. The 5-year-old company is also the No. 31 direct selling brand in North America.
“Origami Owl has been the talk of the industry since it burst on to the scene a few years ago,” said Blake. “While this company has accomplished so much in such a short period of time, I believe the story is just getting started.”