In an industry where many companies are moving toward greater sustainability, Oriflame’s Ecobeauty product range edged out the competition for this year’s CEW(UK) Eco Beauty Award.
Presented by Cosmetic Executive Women, the CEW Beauty Awards have been dubbed the “Oscars of the beauty industry.” CEW is a nonprofit professional organization with over 5,000 member executives in the beauty, cosmetics and fragrance industries. Mary Kay and Avon are both among the finalists in the U.S. Beauty Awards, which will take place in New York City on May 16.
Swedish cosmetics maker Oriflame created its Ecobeauty line with a focus on sustainability in each step of the production process. The product standards listed on the Ecobeauty website include responsibly sourced raw materials, a minimum of 95 percent ingredients from nature, 100 percent recyclable packaging and formulas free from a litany of harmful but commonly used substances.
The products launched with a stamp of approval from four leading independent ethical, natural and environmental global organizations—Fairtrade, Ecocert, The Vegan Society and Forest Stewardship Council (FSC). Ecobeauty led the industry as the first global, cross-category cosmetics range to attain that standard.
