(Photo Business Wire)
Luxembourg-based Oriflame Cosmetics has announced significant investment in pioneering plant stem cell technology. The company is cultivating its own cell cultures, an innovative technology that will enable Oriflame to source raw materials in the formulation of its beauty products.
As part of its ongoing commitment to sustainability, Oriflame began working on the technology in December 2012. The company has built a state-of-the-art Plant Cell Culture Laboratory and collaborated with Swedish biomanufacturing company In Vitro Plant-Tech to develop the cell cultures. Oriflame’s new capabilities will support its efforts to:
- Reduce water consumption.
- Conserve natural resources.
- Protect biodiversity.
- Increase quality and purity.
“Oriflame strives to innovate through science, explore new ingredients and seek new ways to bring nature’s goodness to our products in a sustainable manner. The use of plant stem cells reflects our core identity of fulfilling dreams in a natural, progressive and ethical way,” said Dr. Alain Mavon, Oriflame’s Skin Research Director.