Oriflame has served as Official Cosmetics Partner of the Women’s Tennis Association (WTA) since 2011, and now the international beauty company has collaborated with the world’s top female tennis players to create an exclusive line of products.
The WTA Strong is Beautiful range answers a need expressed by the athletes for “high-performance personal care for daily freshness and hydration.” Oriflame’s newest line of natural Swedish beauty products includes a moisturizing shower cream, hydrating body cream and a deodorant with 24-hour protection.
“Oriflame has always been a supporter of strong women, so the WTA’s Strong is Beautiful campaign was the perfect fit,” said Michael Cervell, Senior Vice President Global Direct Sales at Oriflame.
Caroline Wozniacki, former WTA World No.1, is a fan of the WTA Strong is Beautiful products. “When you’re training hard and travelling a lot, you need products that perform. You want to feel confident—and beautiful too.”
Oriflame isn’t the only direct selling company that supports the WTA, whose 2,500+ players represent 92 countries. USANA Health Sciences serves as the organization’s Official Health Supplement Supplier. Last year, USANA and the WTA partnered on a joint Champions For Change initiative in support of the USANA True Health Foundation, which works to provide the most critical human necessities to those suffering or in need.