Oriflame East Africa to Double Sales by 2016

af Jochnick Family

Oriflame Logo

Oriflame Cosmetics projects that sales across East Africa will double from 2014 to 2016, in accordance with a three-year strategic plan the company is implementing in the region. 

The Swedish beauty company began East African operations in December 2008 with its launch in Kenya. Five years later, Oriflame East Africa expects to generate sales of Kshs600 million (approximately US$6.95 million)  in 2014, and increase that number to Kshs1.2 billion (US$13.90 million) in 2016. The company plans to fuel this growth by consolidating its East African operations and expanding beyond Kenya, Uganda and Tanzania over the next three years.

At the core of Oriflame’s business is its regional salesforce, which it expects to grow from 20,000 to 50,000 over the same period. The company continues to focus on product innovation as it seeks to attract more distributors and customers. Oriflame recently expanded its product offerings to include a line of professional hair-care products—HAIR X—which provides natural care solutions for all hair types.

Read more on Oriflame’s growth in East Africa.

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