Oriflame Local Currency Sales Up for 2018; Euro Sales Down

Oriflame CEO and President Magnus Brännström

Switzerland-based cosmetics giant Oriflame recently reported sales results for the fourth quarter of 2018 and the full-year 2018.

For the three months ended December 31, 2018:

  • Local currency sales increased by 1% and Euro sales decreased by 3% to €370.3m (€380.1m). Euro sales amounted to €359.3m* in accordance with IFRS.
  • Number of registered actives increased by 1% and amounted to 3.1m.

For the twelve months ended December 31, 2018:

  • Local currency sales increased by 3% and Euro sales decreased by 3% to €1,318.9m (€1,363.1m). Euro sales amounted to €1,278.8m* in accordance with IFRS.
  • Euro sales in the largest market in each Global Business Area amounted to; China €206.2m (€190.4m), Russia €198.6 (€241.5m), Mexico €83.6m (€88.5m) and Poland €57.1m (€51.5m).

“2018 has been a year of mixed performance for Oriflame,” said CEO Magnus Brännström. “On one hand we faced challenging market conditions in some of our key markets and difficult comparables with the 50th anniversary activities prior year. On the other hand, our strategic categories—skin care and wellness—continued to increase their share of the overall sales and online activities remained on high levels. While the slower development in Asia and Turkey during the fourth quarter was disappointing, the improved sales momentum in most other regions demonstrates the strength of our balanced geographical footprint.”

 

To view the full Oriflame Q4 2018 report, click here.

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