ORGANO, a maker of specialty beverages and wellness products, is expanding its Latin America presence with a market opening in Bolivia.
Bolivia’s growing economy and entrepreneurial spirit were key factors in the decision, management said in a launch announcement.
According to a 2014 report from Global Entrepreneurship Monitor, Bolivia ranks sixth among 70 economies evaluated in terms of early-stage entrepreneurial activity. The survey of adults ages 18 to 64 found that 73 percent believe they have the skills to start a business; 58 percent see existing opportunities to do so; and just 38 percent are inhibited by fear of failure.
The country’s appetite for entrepreneurship could help ORGANO raise its profile in a highly competitive market, as the company is limiting its initial product offering to specialty coffees. Like all ORGANO products, the beverages are enhanced with Ganoderma, a mushroom used for thousands of years in traditional Asian medicines.
“ORGANO continues its Latin America expansion with our premium coffee products, competing head-to-head with specialty coffees in one of the richest coffee-growing continents in the world,” said Bernardo Chua, ORGANO Founder and CEO.
With the addition of Bolivia, the British Columbia-based company has operations in 51 countries.