Ganoderma products maker Organo is branching into weight management with its new OGX nutrition line.
Wellness is the largest direct sales category in the U.S., accounting for a third of all retail sales in the channel, according to research from the U.S. Direct Selling Association. In 2015, the category grew 16 percent year-over-year to $12.1 billion.
Thus far, Organo’s wellness portfolio has focused on coffees and teas, along with a handful of supplements—all featuring Ganoderma powder, which is sourced from a mushroom used in traditional Asian medicines. With the launch of OGX, the Canadian company is looking to build a community of health-conscious customers who incorporate its nutrition products into their daily routine.
“Meeting one’s nutritional needs in a convenient and economical manner, given today’s fast-paced lifestyle, is the goal of OGX and a natural evolution for Organo,” Bernardo Chua, Organo Founder and CEO, said in the company’s announcement.
The first product in the new line is OGX FENIX, a whey protein shake formulated with Ganoderma, electrolytes and a prebiotic fiber. Each OGX FENIX order comes with the OGX Nutritional Weight Management Guide, which includes meal plans, exercise options and other health tips to help users maximize the effects of the product.