Nu Skin has become a member of the EcoBeauty Consortium, a group working to develop an industry-wide environmental impact assessment and scoring system for cosmetics products.
“An increasing number of shoppers are basing their purchasing decisions on the environmental impact of products,” said Ruth Todd, Nu Skin Senior Vice President and Chief Reputation Officer. “It’s time to provide customers with even more clarity and transparency into the environmental impact of their beauty products. We look forward to partnering with other industry leaders and developing a globally recognized system that allows consumers to make informed decisions.”
Nu Skin joins more than 40 other cosmetics brands, including Colgate-Palmolive, Coty and Unilever, with the goal of uniformly measuring the environmental impact of products. The Consortium is also working with sustainability consultants Quantis to create a robust and scientific approach to designing this assessment methodology.
This new sustainability scoring system will be guided by:
- The principles of the “Product Environmental Footprint,” the European Union’s scientific method based on life cycle assessment for quantifying the environmental footprint of products
- An environmental impact database of standard ingredients and raw materials
- An environmental impact assessment tool of individual products
- A third-party verified scoring system that allows companies to voluntarily inform consumers about the environmental footprint of their cosmetics products