According to the Bangkok Post, sales of Nu Skin Enterprises (Thailand) Co Ltd, the direct sales skincare company, grew by 27 percent year-on-year in the first eight months to 2 billion baht. The growth rate, almost four times the industry’s, was driven by the new AgeLoc anti-aging product line.
Pakapun Leevutinun, the president of Nu Skin’s Thai and Vietnamese operations reported that “sales of AgeLoc products topped 450 million baht in August alone, the highest monthly sales for Nu Skin since it set foot in Thailand 15 years ago.”
Riding on the trend, Nu Skin will introduce the new AgeLoc R2 food supplement line next year. It is also developing its information technology system for greater efficiency in online ordering, part of measures aimed at enabling the salesforce to continue business in the event of unforeseeable incidents such as last year’s floods. At the same time, the company plans to add small distribution centers nationwide for improved logistics.
The entire Bangkok Post report can be found on the publication website here.