Photo Above: Children in Malawi, Africa, receive meals supplied by Nourish the Children.
As the year of Nu Skin’s 30th anniversary comes to a close, the wellness and skincare company is quietly celebrating a major milestone in its Nourish the Children initiative. Since the program launched in 2002, Nu Skin employees and distributors have donated more than 400 million meals to malnourished children around the world.
Nourish the Children supplies often life-saving nutrition through Nu Skin’s specially formulated VitaMeal product. The Provo, Utah-based company partnered with an expert on child malnutrition in third-world countries to develop VitaMeal, a blend of carbohydrates, protein, fat, fiber and other nutrients that easily supplements local ingredients.
When individuals purchase VitaMeal, Nu Skin matches the donation and distributes the meals to one of its authorized charity partners. The model answers a need for consistent sources of nourishment among the world’s neediest populations. Every day, nearly 100,000 children receive meals as a result of the initiative. Nourish the Children has also established education and disease prevention programs, such as the School of Agriculture for Family Independence (SAFI) in Malawi, Africa.
“Since our founding, we wanted Nu Skin to be a force for good in the world,” said Steven J. Lund, Chairman of Nu Skin Enterprises’ Board of Directors. “This milestone reflects the generosity and goodness of our sales leaders, customers and employees across the globe, and we thank all those who are helping to alleviate the plague of childhood malnutrition with their donations of VitaMeal.”