In April 2011, North American Power overhauled its business plan to incorporate charitable giving at the core of the company’s sales model. Dubbed Mission to Millions (M2M), the initiative has now raised donations totaling $1 million in support of partner organizations worldwide.
The Mission to Millions program transforms a monthly energy bill into an opportunity to effect positive change. Each customer that signs up with North American Power selects one of the company’s featured charities—which include Save the Children, Heifer International, Homes for Our Troops, Hope for Haiti, Dress for Success Worldwide and many others. With each monthly payment, their organization of choice receives a $1 donation from North American Power.
“North American Power’s innovative Mission to Millions program is about doing well by doing good,” Marleen New, Senior Director of Global Partnerships and Alliances at Heifer International, said in a statement. “For North American Power, it isn’t enough to be your power company; it’s about using that power for social change and innovation.”
At No. 47 on the DSN Global 100, North American Power is one of the nation’s fastest-growing retail energy suppliers. The company seeks to provide sustainable energy at competitive rates by supplementing its green products with carbon offsets and investing in renewable energy development. After launching its Mission to Millions program in 2011, North American Power earned the No. 57 spot on Forbes’ list of America’s Most Promising Companies.