Avon Products, Inc. has announced the appointment of Nick Burton as vice president of Digital Development.
Burton will report to Chief Digital & Information Technology Officer Benedetto Conversano and will be based in Chiswick. The appointment is effective January 28.
According to the company, Burton will play a pivotal role in Avon’s transformation, driving its digital sales model, e-enabling its Representatives and opening up access to more consumers around the world. He will be primarily responsible for providing the right tools and solutions to unlock the power of digital technology, a cornerstone of the company’s strategy to open up Avon as it digitizes the business, rejuvenates the brand and e-enables its millions of Avon Representatives to become online beauty entrepreneurs by selling through e-commerce and social networks.
“I’m delighted that Nick is joining the team,” said Conversano. “He’s a strong strategic leader and will support Avon’s growth by building on our existing talent and infrastructure and taking our digital sales proposition into the future. This is a tremendous opportunity as we revolutionize Avon’s service model and unleash the power of our Representatives through digital.”
Burton brings 20 years of experience in delivering IT strategy and driving change initiatives in multinational consumer-focused businesses. Before joining Avon, he served at Belron, known for brands such as Autoglass, where he led the IT and digital function and served on the Group’s Commercial Executive team. Prior to Belron he worked in IT at Procter & Gamble as well as in IT consultancy.
“It’s terrific to be joining such an iconic brand at such an exciting moment in the company’s transformation,” said Burton. “The power of the Avon model is tremendous: six million Avon Representatives and their customers. That’s six million micro-influencers and online beauty entrepreneurs. Our role is to deliver the tools and service they need to build and grow their businesses online.”