NewAge, Inc. announced that its Lucim skin care line has been recognized by the Good Face Project for exceptional quality and safety.
The Good Face Project (GFP) combines scientific research and artificial intelligence to fact-check product formulations for toxic or unsafe ingredients and then make their independently validated safety guide available to consumers. NewAge’s elite certification from GFP confirms that it meets the fact-checking group’s standards for clean, non-toxic, safe and high-quality ingredients.
“It’s rare that a full line of skin care products receives the Good Face Project (GFP) Seal of Approval, and we’re pleased to have achieved this level of recognition,” said Deanna Latson, NewAge’s Chief Product Officer. “Savvy consumers are looking for a trusted source for clean beauty without compromising product efficacy. The GFP seal provides transparency between brands and the people who buy them, ensuring our customers know that Lucim™ provides the high-quality and safe results they want with a brand they can trust.”