NewAge, Inc. announced it has discovered and isolated the mechanism of action to block spike proteins from binding to cells in the human body. The company describes this discovery as “breakthrough science” and intends to leverage it within its own product portfolio, as well as partnering with other medical, research, pharma companies and health systems to make the benefits of this finding more widely available.
“We have more than 200 patents, cooperative research studies, and peer-reviewed papers on NewAge’s Tahitian NONI® (NONI) products and this new discovery not just adds to the body of research, but brings our insights into the benefits for consumers to an important new level,” said Brett West, Chief Scientist at NewAge. “We have now been able to measure the ability of NONI and its major phytonutrients to block the binding of the spike proteins to cellular membranes. Using enzyme-linked immunosorbent assays (ELISA) to detect the competitive inhibition of spike protein to Angiotensin II Receptors (ACE-2) binding by NONI, NewAge scientists uncovered that NONI inhibited the ability of the spike proteins to bind ACE-2 by approximately 70%.”
The company reported their findings in an abstract titled “Anti-viral properties of Morinda citrifolia (NONI) fruit juice” and presented during the Functional Foods and Coronavirus Disease (COVID-19) session of the 29th International Conference of the Functional Food Center, a conference that gathers experts in medicine and biology and industry to discuss the usage of bioactive compounds for immune support and health.
“Presenting at the FCC conference is great recognition for NewAge and a really big deal,” said Deanna Latson, Chief Product Officer at NewAge. “An even bigger deal is our new discovery, one of the magnitude that would normally be expected to come from major pharma companies, research institutes or health systems. The amount of research and scientific data that goes into being able to present findings of this nature is an arduous hurdle, and the significance of NewAge’s new discovery and the impact it may have on immune health has never been more critical and timely given today’s environment.”