NewAge, formerly known as Morinda, has announced a new name for its direct selling division. They will now be known as Noni by NewAge.
NewAge CEO Brent Willis also announced that David Vanderveen has joined the Noni executive team as chief operations officer.
“We are incredibly excited to have Dave join NewAge,” said Willis. “His reputation speaks for itself. His track record of successfully driving transformative organic growth is unparalleled, along with his knowledge of how to convert traditional direct selling into experiential marketing machines.”
Vanderveen has over 20 years of experience in direct selling. He was the founder and CEO of XS Energy, a portfolio of energy drinks and sports nutrition products, which he sold to Amway in 2015. Since the sale of XS Energy, he has been operating as a senior executive within Amway leading the expansion of the brand to more than 60 countries. Most recently he joined the Board of RX3 Ventures and is an investor together with Byron Roth and Nathan Raabe from Roth Capital, and Aaron Rodgers, quarterback of the Green Bay Packers.
“Noni by NewAge is the next logical step for me, to build on my success with XS Energy, Amway, and my work with RX3 Ventures,” said Vanderveen. “I have a shared vision with Brent Willis and his team on how digital and social commerce platforms will transform brand building, and I intend to support the building of NewAge into one of the preeminent omni-channel businesses worldwide.”
As COO, Vanderveen will be responsible for overseeing growth and expansion in the direct-to-consumer division of NewAge.