The National Football League’s (NFL) annual training camps are underway across the country, and Dallas-based AdvoCare International is getting in on the action. The health and wellness company recently secured naming rights for a new professional sports facility that will serve as the training grounds for the New Orleans Saints.
Located in West Virginia, the AdvoCare Sports Performance Center at The Greenbrier is not the company’s only link to the New Orleans franchise. Saints quarterback Drew Brees is an AdvoCare national spokesperson who also collaborated with the company last year on its DB9® Signature Series products.
“AdvoCare is very proud to give its name to this new training facility that New Orleans football players, coaches and fans will call home for the next few weeks,” AdvoCare CEO Richard Wright said in a statement. “We are excited for the exposure AdvoCare will receive as a result of the crowds the facility will attract in the next month, as well as down the road.”
A purveyor of nutrition, weight loss and sports performance products, AdvoCare has inked sports sponsorships on both the local and national level. AdvoCare is the first-ever jersey sponsor of Major League Soccer’s FC Dallas team and a sponsor of college football’s Texas Bowl and Cowboy Classic games.
The company has also established a multi-year primary partnership with NASCAR’s No. 6 Ford car, owned by Roush Fenway Racing. AdvoCare has signed on as title sponsor of the car, piloted by 2011 Daytona 500 winner Trevor Bayne, for the upcoming Sprint Cup Series season.