For National Nutrition Month in March, Medifast is launching a new cookbook designed to spice up mealtime with healthy and satisfying recipes.
Medifast is a seller of specially formulated meal plans for healthy weight management and long-term results. The products and programs also are available through direct selling arm Take Shape For Life, whose independent Health Coaches provide personal coaching in addition to selling the products.
The newly released Simply Well: An Everyday, Healthy Cookbook contains more than 30 recipes that customers can incorporate into a Medifast plan. The book was authored by two of Medifast’s registered dieticians, Alexandra Miller and Charlotte Martin, who equip readers with general weight loss and health tips alongside the “lean and green” recipes.
“This cookbook was designed with a wide variety of customer needs in mind,” Michael MacDonald, Chairman and CEO, said in a statement. “We wanted to make it clear that eating healthily doesn’t have to be boring, nor does it have to be a chore—it should be enjoyable and always in reach.”
Priced at $22.95, Simply Well features both savory and sweet recipes under the headings of breakfast, lunch and dinner. A supplemental section guides the user through Medifast Meal Makeovers, which pull from the company’s wide range of products to put a healthy twist on classic dishes.
